Table of content
Allied Blenders and Distillers Introduction
Welcome to our exploration of Allied Blenders & Distillers Limited (ABD), name synonymous with quality spirits and timeless blends. ABD traces its roots back to the heart of India’s spirited culture. With a rich heritage spanning decades, it has become a trusted companion in celebrations, gatherings, and moments of joy. From classic whiskies to vibrant vodkas, ABD’s portfolio reflects craftsmanship and passion. At ABD, blending isn’t just science; it’s an art form. Master blenders meticulously select grains, distillates, and flavors to create harmonious concoctions. Each sip carries the essence of tradition and innovation, making ABD a connoisseur’s delight.
Brief about Allied Blenders and Distillers
Summary of the business of Allied Blenders and Distillers
Company is the largest Indian-owned Indian-made foreign liquor (“IMFL”) company and the third largest IMFL company in India, in terms of annual sales volumes between Fiscal 2014 and Fiscal 2021. Company have over the years established market leadership in the alcoholic beverages market in India with a market share of 8.2% in IMFL market by sales volumes in Fiscal 2021, with sales across 30 States and Union Territories, as of December 31, 2021. As of December 31, 2021, our products were retailed across over 64,000 outlets in India.
Company own and operate our distillery located in Rangapur, Telangana that is spread over 74.95 acres with a built-up area of over 25,000 square meters. Our in-house distillation capacity of extra neutral alcohol (“ENA”), the key material used in the manufacture of our products, is 54.75 million litres per year. We also have extensive bottling capabilities across India. As of December, 2022, we relied on 30 bottling facilities, including bottling facilities owned and operated by us and contract bottling facilities both on exclusive and non-exclusive basis, for bottling our products. As of December 31, 2021, we owned and operated nine bottling units, and had entered into
arrangements with six third-party bottling facilities where the entire licensed capacity is utilized by us. Over the years, we have developed relationships with third-party bottlers and as of December 31, 2021, we have entered into 15 bottling agreements on a non-exclusive basis including one where we have entered into a royalty arrangement. We maintain oversight, quality control and technical input on the manufacturing process and further support this by facilitating the procurement of raw materials such as ENA and packaging materials to our third- party bottlers. We have also implemented quality control and assurance parameters, and continue to improve these processes with our third-party bottlers. Third-party bottling of our products provides us with flexibility to meet our production requirements. In addition, owing to our contractual arrangements with local and regional third- party bottlers we are not required to transport our products beyond state borders thereby limiting any additional excise import and export duty expenses that we would otherwise incur, which ensures that our products remain competitively priced.
History of Allied Blenders and Distillers
Allied Blenders & Distillers Limited (ABD) has a relatively recent history, dating back to 1988. Here’s a quick rundown:
- Founding (1988): Kishore Chhabria, who previously headed Shaw Wallace, a major Indian manufacturer, decided to establish ABD. He saw an opportunity to create a new brand that could compete with established names.
- Early days: The company was initially incorporated as “You and Me Properties Private Limited” and later changed its name to “Moonlight Blenders and Distillers Private Limited” before settling on Allied Blenders & Distillers.
- Flagship Brand (1988): ABD launched its most successful product, Officer’s Choice Whisky, in the same year it was founded. Officer’s Choice has grown into one of the world’s top-selling whisky brands.
- Growth and Recognition: Over the years, ABD has grown into a major player in the Indian spirits industry. It is considered the largest independent Indian company in the sector, and the third largest overall based on annual sales volume.
- Global Presence: ABD’s products are now sold in 29 countries, and their brand Sterling Reserve was ranked as the fastest-growing spirits brand in 2019.
Promoters & Board of Directors of Allied Blenders and Distillers
Promoters are Kishore Rajaram Chhabria, Bina Kishore Chhabria, Resham Chhabria Jeetendra Hemdev, Bina Chhabria Enterprises Private Limited, BKC Enterprises Private Limited, Oriental Radios Private Limited, and Officer’s Choice Spirits Private Limited
Name | Designation |
Kishore Rajaram Chhabria | Whole-Time Director (Chairman) |
Bina Kishore Chhabria | Non-Executive Director and Co-Chairperson |
Resham Chhabria Jeetendra Hemdev | Whole-Time Director (Vice Chairperson) |
Shekhar Ramamurthy | Whole-Time Director(Executive Deputy Chairman) |
Maneck Navel Mulla | Non-Independent, Non- Executive Director |
Nasser Mukhtar Munjee | Independent Director |
Balaji Viswanathan Swaminathan | Independent Director |
Paul Henry Skipworth | Independent Director |
Vivek Anilchand Sett | Independent Director |
Rukhshana Jina Mistry | Independent Director |
Share Holding pattern of Allied Blenders and Distillers
Name | Percentage | |
Promoters | ||
1. | Kishore Rajaram Chhabria | – |
2. | Bina Kishore Chhabria | 52.20 |
3. | Resham Chhabria Jeetendra Hemdev | 24.05 |
4. | Bina Chhabria Enterprises Private Limited | 0.06 |
5. | BKC Enterprises Private Limited | Negligible |
6. | Oriental Radios Private Limited | 3.73 |
7. | Officer’s Choice Spirits Private Limited | Negligible |
Total | 80.04 | |
Promoter group | ||
1. | Neesha Kishore Chhabria | 19.96 |
Qualitative Factors of Allied Blenders and Distillers
- Among the largest IMFL company in India with a diversified and contemporary product portfolio;
- Strong brand recognition;
- Strategically located, large scale and advanced manufacturing facilities with a sophisticated research and development centre;
- Access to extensive pan-India distribution network with ability to scale; and
- Well-positioned to capture tailwinds in the Indian IMFL industry.
Competitive Strength of Allied Blenders and Distillers
- Among the largest IMFL companies in India with a diversified and contemporary product portfolio
- Strong brand recognition
- Strategically located, large scale and advanced manufacturing facilities with a sophisticated research and development centre
- Access to extensive pan-India distribution network with ability to scale
- Well-positioned to capture tailwinds in the Indian IMFL industry
- Experienced Board and senior management team and supported by a committed employee base
Strategy of Allied Blenders and Distillers
- Increase market share of Officer’s Choice Whisky across regions
- Introduce new products within the premium, semi-premium and deluxe segments to strengthen presence in other categories
- Continue to focus on improving operating efficiencies
- Evaluate growth opportunities through selective acquisitions
- Focus on environmental and social practices
- Enhance brand awareness and engagement through digital marketing
Industry Outlook
Indian alco-beverage market profile
India is primarily a distilled alco beverage market with contribution of spirits in form of pure alcohol at more than 90% in 2021
India is primarily a distilled alcohol market with more than 90% of recorded pure alcohol consumption in form of distilled spirits. This is unlike developed countries where contribution of undistilled alco beverages including beer and wine together is higher than distilled spirits.
Distilled spirits in India continue to be the dominant form of alco beverage consumption even as acceptance of beer and wine is increasing. Even in case of undistilled alco-beverages, alcohol content by volume is higher than in Europe and USA. In case of beer category, strong beer has a dominant share in the overall beer consumption. In wines category, fortified wines with higher alcohol content control a sizable market share in India.
Recorded alcohol consumption in India is close to 3 billion litres of pure alcohol in 2021 with 92% in form of distilled spirits.
India is one of the fastest growing alco-beverage markets in the world, with distinctive characteristics that make it appealing to the top players of the industry. One of the biggest attractions is the size of the market and the continual evolution of the market as economic variables such as rising GDP, urbanisation and women’s involvement in the workforce fuel demand and growth.
Indian alcohol beverage market is more than a billion cases in size and highly dominated by spirits
The Indian alco-beverage market crossed more than a billion cases per annum in Fiscal 2020. A volume- based analysis shows that alcohol beverage market in India is almost equally divided between country liquor, Indian Made Foreign Liquor (“IMFL”) and beer with a small contribution from wines and imported spirits. The industry is projected to cross 1,200 million cases in volume by Fiscal 2025.
India’s per capita consumption is significantly lower compared to global per capital consumption. Low per capita consumption coupled with positive demographics factors and more than 10 million people added each year to the population eligible for drinking, make India an attractive market for alcoholic beverages. There exists significant potential for future growth for the alcoholic beverages market in India.
IMFL is the largest segment of Indian alco-beverage market both in volume and value terms. IMFL segment recorded sales of 310 million cases in Fiscal 2021 with a decline of 11.4% in volume as compared to Fiscal 2020 sales at 350 million cases. IMFL market is estimated to have recovered to 355 million cases in Fiscal 2022. IMFL sales volume is projected to reach 425 cases by Fiscal 2025. IMFL sales by value is estimated at ₹ 1,740 billion in Fiscal 2022. IMFL sales value is projected to reach ₹ 2,400 billion by Fiscal 2025. During the period between Fiscal 2022 and Fiscal 2025, IMFL sales value is expected to grow at a CAGR of 11.3% and sales volume at a CAGR of 6.2%.
Indian alco-beverage sector size is estimated at ₹ 2,600 billion in Fiscal 2022 making it one of the biggest markets in the world.
Indian alco-beverage market is the third largest market in the world after China and Russia. It is also the second largest spirits market in the world. Indian alco-beverage is projected to grow at a CAGR of 7.7% by volume for the period between Fiscal 2022 to Fiscal 2025 against the projected world market growth of 1.5% by volume for the same period. Indian market is projected to grow at 12% per annum in value terms for the period between Fiscal 2022 to Fiscal 2025. Indian market is dominated by IMFL which is estimated to contribute close to 66% in value to the overall market in Fiscal 2022.
Indian alco-beverage market is domestic market led with share of exports and imports together at less than 5%.
Indian alco-beverage market is domestic market led with contribution of exports at approximately USD 300 million and imports at approximately USD 500 million has been rangebound in the last five years from 2015 to 2020. Import is dominated by whisky with bulk of it used for blending and thus play an important role in the IMFL market. The trend towards premiumisation may lead to increased imports of alco beverages, particularly whisky.
Imported wines have also played an important role in development of wine segment in India. However, unlike other Asian countries including Japan and South Korea, growth of import in wines has been limited and market has been captured by domestic players.
Indian Alco-beverage market Fiscal 2022 (Total value ₹ 2.6 lakh Crore)
Indian made foreign liquor is dominated by Brown Spirits unlike world market which is a White Spirits market.
IMFL is dominated by brown spirits including whisky, rum, and brandy with a small share of white spirits including vodka and gin. This is unlike world markets where white spirits are dominant. As per distilled spirts council in USA, for calendar year 2021 vodka contributed close to 27% of distilled spirits market in USA whereas contribution of American whisky was close to 10%. However, White spirits in India have shown higher growth for the period between Fiscal 2015 to Fiscal 2022 with CAGR of 3.5% in volume terms whereas CAGR growth for the same period for brown spirits in volume terms is 1.4%. IMFL market in India is a concentrated market with top three players controlling close to half of the overall market by volume in Fiscal 2021.
A large country liquor market catering to the lower income group is the target market for recruitment for IMFL
Flavoured local alcoholic beverage popularly known as country liquor or Indian made Indian liquor (“IMIL”) is close to one third of the alcoholic beverage market by volume in Fiscal 2021. IMIL is a flavoured alcoholic drink influenced by regional taste preferences where popular flavours are fruit flavours, masala flavours, etc. It caters to the price sensitive, lower income group in India and has high acceptance in rural areas.
Indian beer market is projected to reach 450 million cases by Fiscal 2025 with market dominated by strong beer.
Beer category has shown consistent growth in volumes since 2005 as volume crossed 350 million cases in Fiscal 2020. Given the low per capita consumption of beer in India as compared to the developed countries in the world, beer consumption in India will continue to grow. As per WHO almost one third of pure alcohol consumption in the world is in form of beer whereas in case of India it is less than 10%.
Indian beer market is traditionally a strong beer market with close to 85% of market with strong beers. Leading brand of Kingfisher strong with volumes more than one hundred million cases per annum in Fiscal 2020 holds close to 30% of beer market in volume terms. Premium range of beers in both strong and light beer categories are driving growth in beer market in India. The Industry has evolved from manufacturing standard beers such as strong and lager beer to flavoured and variety beers in line with trends in other developed countries.
Indian wine market is projected to reach 3.4 million cases by Fiscal 2025 with high contribution of domestic wines
Wine category in India is estimated at 2.5 million cases in Fiscal 2022 and projected to grow to 3.4 million cases by Fiscal 2025 with a compounded annual growth rate of more than 10.7% by volume. The supply of domestic wines that are reasonably priced and easily available as compared to the imported wines has helped expand the market. As of Fiscal 2020, share of wine as a form of alcohol consumption in India was very low at less than 1% by volume whereas contribution of wines to alcohol consumption was close to 12% in the world. Its contribution was as high as close to 50% in select European countries.
Indian Whisky market projected to reach USD 22.4 billion by Fiscal 2025 leveraging demographic trend, new customers and premiumisation
Indian whisky market valued at USD 14.9 billion in Fiscal 2020 is projected to reach USD 22.4 billion by Fiscal 2025. The market is set to drive value growth with strong premiumisation trends leading to up-trading within the category as well as increasing preference for high value products across price segments. Volume growth in alco beverages including whisky category has tapered to a single digit growth from Fiscal 2013 onwards due to overall regulatory issues and general economic trends.
Key players in Indian whisky market
Indian IMFL market is a concentrated market with top three players controlling close to half of the Indian IMFL market by volume in Fiscal 2021. These three companies are also the top whisky selling companies in India.
United Spirts Limited is the leader of Indian IMFL market. It achieved the coveted distinction of the largest spirits company in the world by volume with largest number of millionaire brands in the world till 2015. United Spirts Limited is controlled by the largest spirits company in the world, Diageo plc. United Spirits has 8 millionaire brands in the Indian whisky category including McDowell’s No. 1 which was the top selling whisky in the world for calendar year 2020 by volume.
Indian whisky brands dominate the list of top 30 whisky brands in the world
Indian whisky brands dominate the list of top selling whisky brands in the world. As per ‘The Millionaires Club’ by drinksint.com in the year 2020, top four highest selling whisky brands in the world are from India and sixteen out of the top thirty-three selling whisky brands in the world are from India. Indian whisky brands have historically dominated the list of top selling whisky brands with fifteen out of top thirty-one in the list in 016.The top five whisky brands in India sold close to 110 million cases in 2020 which is close to 60% of the overall market in India. The top five whisky brands in India include one each from United Spirits, Allied Blenders and Distillers and John Distillers. Pernod Ricard has two whisky brands in top five whisky brands.
Top selling Indian Whisky brands by ranking and volume
BRAND | World Ranking | India Ranking | Sales (million cases) | |||
2016 | 2020 | 2016 | 2020 | 2016 | 2020 | |
McDowell’s No.1 | 2 | 1 | 2 | 1 | 26.6 | 25.7 |
Imperial Blue | 3 | 2 | 3 | 2 | 18.0 | 21.3 |
Officer’s Choice | 1 | 3 | 1 | 3 | 32.9 | 20.8 |
Royal Stag | 4 | 4 | 4 | 4 | 18.0 | 18.5 |
Original Choice | 7 | 8 | 5 | 5 | 10.8 | 10.0 |
Haywards Fine | 10 | 9 | 7 | 6 | 7.9 | 9.7 |
8PM | – | 10 | – | 7 | – | 8.4 |
Blenders Pride | 15 | 14 | 9 | 8 | 6.2 | 6.6 |
Bagpiper | 11 | 15 | 8 | 9 | 7.2 | 5.3 |
Old Tavern | 8 | 17 | 6 | 10 | 9.9 | 4.5 |
Royal Challenge | 17 | 18 | 11 | 11 | 4.7 | 4.3 |
Bangalore Malt | 26 | 20 | 12 | 12 | 2.1 | 3.5 |
Director’s Special | 16 | 24 | 10 | 13 | 5.0 | 3.1 |
Sterling Reserve Premium | 27 | – | 14 | – | 2.8 | |
Royal Green | 31 | 30 | 14 | 15 | 0.6 | 2.5 |
White and Blue | 30 | 33 | 13 | 16 | 1.4 | 2.1 |
WINE MARKET IN INDIA
Wines as undistilled alco beverage contribute close to 13% to pure alcohol consumption globally but In India the contribution is approximately 0.1%
Consumption of wine is India is limited but it’s one of the emerging alco- beverage category in India. Growing awareness of perceived health benefits of wines underpinned by income growth and changing profile of consumers is driving growth in wine category.
However, supply and demand side constraints have limited the growth of Indian wine market. India being a price conscious market and alco beverages sale primarily driven by consumption to get a high are demand side factors for low sale of wines in India.
Supply side constrains include weather conditions limiting production of wines and high tariff as well as treatment at par with other alco beverages with stringent regulatory norms. Non-native markets in Asia including China, Japan and South Korea have developed into large markets for wines driven by imported wines. However, uniform tariff structure for all alco-beverages in India has limited the growth of imported wines in India.
Domestic wine manufacturers have invested in the value chain including upstream and downstream operations to leverage growing acceptance of wines in the premium and luxury segment in metro cities in India. Mega and mini metros including Mumbai, Bangalore, Delhi-NCR, Hyderabad, and Pune are the major consumption centres for wines in India.
Indian Wine Market is projected to grow at a CAGR of 14% in terms of volume from Fiscal 2021 to Fiscal 2025 with domestic players dominating volumes
Indian wine market crossed 2.5 million cases in Fiscal 2020 and is projected to grow to 3.4 million cases by Fiscal 2025
Indian wines are now being noticed with increasing penetration both in Off-trade and On-trade channels. Favorable excise policies in select states is driving consumption of wines as higher consumption of wines supports the grape farmers.
Indian wine makers are based in Maharashtra and Karnataka. Indian wine market is a concentrated market with domestic players controlling the market. Domestic wine players have steadily increased their prominence in the Indian wine market. The top three players contribute close to 80% of the domestic 100% grape wine market.
Imported wines have played a critical role in development of nascent wine market in India
Imported wines played a key role in development of wine market in India. However, growth in imported wines has been mute. Its contribution to Indian wine market is projected to go down to 13% in Fiscal 2025 against 17% in Fiscal 2020. Imported wines are prominent in On-Trade segment. Lack of scale, complex regulatory environment and a price conscious market and prominence of domestic wine players are major factors leading to decrease in contribution of imported wines in Indian wine market.
Indian Wine Market is projected to reach ₹ 32,000 million by Fiscal 2025
The Indian wine market reached approximately ₹ 15,500 million by value in Fiscal 2021. Market is expected to go back to the pre-pandemic level by the end of Fiscal 2022 and increase to ₹ 32,000 million in Fiscal 2025 with a CAGR of 20% from Fiscal 2021 to Fiscal 2025 by value. Wine market is leveraging positive factors including premiumisation of alco-beverage industry, wider acceptance of wine as a social drink and growing perception of wine as a healthy alternative to spirits.
BEER MARKET IN INDIA
Beer is the largest category in undistilled alco beverage market contributing close to 34% to recorded pure alcohol consumption in the world.
Beer is the second most consumed alco beverage in the world after spirits in terms of recorded pure alcohol consumption. Consumption of beer is higher than spirits in Europe and American continents. Beer contributes
close to approximately 8% of recorded consumption of pure alcohol in India. A low per capita consumption as compared to developing and developed countries points to opportunity in beer category in India.
Indian beer market has high potential with overall contribution to world market at less than two percent in 2020
World beer market is estimated at close to two billion hector litres in 2020. The contribution of Indian market to world beer market is less than 2%. The primacy of high alcohol content beverages in India has limited the size of beer market in India. However, a very low base underpinned by positive demographic trends and rising income and growing acceptance of alco-beverage is driving growth in beer category in India
Indian beer market is projected to reach 450 million cases by Fiscal 2025
Indian beer market is projected to reach 450 million cases by Fiscal 2025 with a CAGR of 15% for the period between Fiscal 2021 and Fiscal 2025. Beer has become one of the most popular alcoholic beverages in the country over the past two decades.
Indian beer market size is projected to reach ₹ 700,000 million by Fiscal 2025
Indian beer market is projected to reach ₹ 700,000 million by Fiscal 2025 with a CAGR of 22% for the period between Fiscal 2021 to Fiscal 2025. Beer market has suffered the maximum decline among all alco beverage categories during COVID-19 as the complete shutdown wiped out a large part of the peak consumption sales for beer segment in the first quarter of Fiscal 2021 with an overall decline by 34% by volume and 20% by value in Fiscal 2021.
Complex regulatory environment in Indian alco-beverage industry makes a state level distillery and bottling infrastructure a precondition for sizable market share
Each State in India is a unique market for Indian alco-beverage companies. Every company must invest in distillery and bottling units in multiple states as movement of alco-beverage from one state to the other may lead to additional duties and charges. Key players have a wide network of distilleries and bottling units which are either owned or contracted units.
Key players and their Distillery and Bottling Units
Company | No. of distillery | No. of Bottling Units |
Allied Blender and Distillers | 1 | 37 |
Jagatjit Industries | 16 | 0 |
John Distilleries | 8 | NA |
Pernod Ricard India | 2 | 32 |
Radico Khaitan | 5 | 33 |
Tilaknagar Industries | 16 | 1 |
United spirits | 47 | 0 |
FINANCIAL LANDSCAPE
Summary of Financials
Particulars | Allied Blenders and Distilleries | United Spirits | Pernod Ricard | Radico Khaitan | Tilaknagar Industries | John Distilleries | Jagatjit Industries |
Net Sales (FY 21) (INR Cr) | 2,348 | 8,131 | 8,045 | 2,418 | 549 | 840 | 398 |
Net Sales CAGR (FY 2019-21) (%) | -12.5% | -6.7% | -3.1% | 7.4% | -8.9% | -3.7% | 33.2% |
EBITDA Margin (Avg. FY 2019-21) (%) | 8.3% | 14.9% | 22.2% | 15.6% | 3.5% | 9.1% | -15.2% |
PAT Margin (Avg. FY 2019-21) (%) | 0.3% | 6.1% | 15.4% | 9.8% | 3.4% | 2.6% | -16.8% |
Working Capital Days (FY 2021) | 46 | 76 | 14 | 66 | -244 | 142 | -22 |
ROCE (Avg. FY 2019-21) (%) | 30.2% | 28.3% | 62.1% | 20.1% | 14.4% | 18.1% | 4.1% |
ROE – (Avg. FY19-21) (%) | 3.1% | 16.0% | 42.5% | 14.6% | Na | 9.1% | -58.1% |
Net Debt/EBITDA (Avg. FY 2019-21) | 4.5 | 1.4 | -0.4 | 0.8 | 7.9 | 3.1 | 2.4 |
Business Data of Allied Blenders and Distillers
Industry Category and Segment | Brand |
Whisky | |
Premium | Sterling Reserve Blend 10 Whisky |
Semi-premium | Sterling Reserve Blend 7 Whisky |
Deluxe | Officer’s Choice Blue Whisky |
Mass Premium | Officer’s Choice Whisky; Officer’s Choice Star |
Brandy | |
Premium | Kyron Premium Brandy |
Mass Premium | Officer’s Choice Brandy |
Rum | |
Deluxe | Jolly Roger Rum |
Mass Premium | Officer’s Choice Rum |
Vodka | |
Mass Premium | Class 21 Vodka |
Products of Allied Blenders and Distillers
- Premium
- Sterling Reserve Blend 10 Whisky
- Kyron Premium Brandy
- Semi-Premium
- Sterling Reserve Blend 7 Whisky
- Deluxe
- Officer’s Choice Blue Whisky
- Jolly Roger Rum
- Mass Premium
- Officer’s Choice Whisky
- Officer’s Choice Star
- Officer’s Choice Brandy
- Officer’s Choice Rum
- Class 21 Vodka
Market Share of Allied Blenders and Distillers
Company is the largest Indian-owned Indian-made foreign liquor (“IMFL”) company and the third largest IMFL company in India, in terms of annual sales volumes between Fiscal 2014 and Fiscal 2021. Company have over the years established market leadership in the alcoholic beverages market in India with a market share of 8.2% in IMFL market by sales volumes in Fiscal 2021
Product wise break-up of Allied Blenders and Distillers
Category | Fiscal | Nine months ended December 31, 2021 | ||||||||||
2019 | 2020 | 2021 | ||||||||||
No. of Cases (million) | Revenue (₹ million) | Revenue(%) | No. of Cases (million) | Revenue(₹ million) | Revenue(%) | No. of Cases (million) | Revenue (₹ million) | Revenue (%) | No. of Cases (million) | Revenue(₹ million) | Revenue (%) | |
Whisky | 35.60 | 86,415.27 | 96.72% | 31.85 | 78,389.20 | 96.55% | 24.60 | 62,245.79 | 97.58% | 20.04 | 52,851.39 | 97.06% |
Brandy | 1.29 | 1,253.99 | 1.40% | 1.02 | 968.72 | 1.19% | 0.67 | 413.67 | 0.65% | 0.39 | 302.74 | 0.56% |
Rum | 0.29 | 463.95 | 0.52% | 0.27 | 438.61 | 0.54% | 0.20 | 223.89 | 0.35% | 0.20 | 182.17 | 0.34% |
Vodka | 0.14 | 230.19 | 0.26% | 0.09 | 140.98 | 0.18% | 0.05 | 65.56 | 0.10% | 0.03 | 35.34 | 0.06% |
Others(1) | – | 982.57 | 1.10% | – | 1,253.14 | 1.54% | – | 838.85 | 1.32% | – | 1,078.20 | 1.98% |
Total | 37.32 | 89,345.97 | 100.00% | 33.23 | 81,190.65 | 100.00% | 25.52 | 63,787.76 | 100.00% | 20.66 | 54,449.84 | 100.00% |
Channel | Fiscal | Nine Months ended December 31, 2021 | ||||||||||
2019 | 2020 | 2021 | ||||||||||
Volume (Million Cases) | Revenue from contracts with customer – Sale of goods (IMFL) | Percentage of Revenue from contracts with customer – Sale of goods (IMFL)(%) | Volume (Million Cases) | Revenue from contracts with customer – Sale of goods (IMFL)(₹ million) | Percentage of Revenue from contracts with customer – Sale of goods (IMFL)(%) | Volume (Million Cases) | Revenue from contracts with customer – Sale of goods (IMFL)(₹ million) | Percentage of Revenue from contracts with customer – Sale of goods (IMFL)(%) | Volume (Million Cases) | Revenue from contracts with customer – Sale of goods (IMFL)(₹ million) | Percentage of Revenue from contracts with customer – Sale of goods (IMFL)(%) | |
Open Market | 13.88 | 28,521.27 | 32.26% | 12.99 | 32,134.04 | 40.16% | 11.15 | 28,595.97 | 45.40% | 9.04 | 24,270.96 | 45.44% |
Part (Wholesale) Corporation Market | 18.50 | 53,452.92 | 60.46% | 16.57 | 42,593.85 | 53.24% | 13.85 | 33,884.61 | 53.79% | 11.25 | 28,728.94 | 53.79% |
Full (Wholesale and Retail) Corporation Market | 4.95 | 6,442.10 | 7.29% | 3.68 | 5,277.90 | 6.60% | 0.52 | 508.75 | 0.81% | 0.37 | 409.70 | 0.77% |
Revenue from contracts with customer- Sale ofgoods (IMFL) | 37.33 | 88,416.29 | 100.00% | 33.23 | 80,005.79 | 100.00% | 25.52 | 62,989.33 | 100.00% | 20.66 | 53,409.59 | 100.00% |
Revenue contribution from Geography presence of Allied Blenders and Distillers
State | Fiscal | Nine months ended December31, 2021 | ||||||
2019 | 2020 | 2021 | ||||||
Revenue from contracts with customer – Sale of Goods (IMFL)(₹ million) | Percentage of Revenue from contracts with customer – Sale of Goods (IMFL)(%) | Revenue from contracts with customer – Sale of Goods (IMFL)(₹ million) | Percentage of Revenue from contracts with customer – Sale of Goods (IMFL)(%) | Revenue from contracts with customer – Sale of Goods (IMFL)(₹ million) | Percentage of Revenue from contracts with customer – Sale of Goods (IMFL)(%) | Revenue from contracts with customer – Sale of Goods (IMFL)(₹ million) | Percentage of Revenue from contracts with customer – Sale of Goods (IMFL)(%) | |
West Bengal | 19,315.45 | 21.85% | 16,190.00 | 20.24% | 12,414.47 | 19.71% | 10,701.41 | 20.04% |
Telangana | 23,494.13 | 26.57% | 13,802.49 | 17.25% | 11,216.17 | 17.81% | 9,029.68 | 16.91% |
Uttar Pradesh | 5,044.90 | 5.71% | 9,346.56 | 11.68% | 8,747.56 | 13.89% | 7,891.94 | 14.78% |
Rajasthan | 5,039.61 | 5.70% | 5,450.42 | 6.81% | 4,010.46 | 6.37% | 3,226.00 | 6.04% |
Karnataka | 2,511.66 | 2.84% | 2,688.02 | 3.36% | 3,178.67 | 5.05% | 2,836.20 | 5.31% |
Odisha | 2,579.37 | 2.92% | 3,738.40 | 4.67% | 2,604.53 | 4.13% | 2,496.59 | 4.67% |
Haryana | 4,356.92 | 4.93% | 4,610.90 | 5.76% | 3,005.33 | 4.77% | 2,393.13 | 4.48% |
NCT of Delhi | 4,057.42 | 4.59% | 3,905.47 | 4.88% | 2,328.99 | 3.70% | 1,169.28 | 2.19% |
Jharkhand | 1,260.20 | 1.43% | 1,231.94 | 1.54% | 1,475.44 | 2.34% | 1,059.55 | 1.98% |
Total | 67,659.66 | 76.54% | 60,964.20 | 76.19% | 48,981.62 | 77.77% | 40,806.78 | 76.40% |
Customer dependency of Allied Blenders and Distillers
Customer concentration | Fiscal | Nine months ended December31, 2021 | ||||||
2019 | 2020 | 2021 | ||||||
Sale of Goods (IMFL)(₹ million) | Sale of Goods (IMFL)(%) | Sale of Goods (IMFL)(₹ million) | Sale of Goods (IMFL)(%) | Sale of Goods (IMFL)(₹ million) | Sale of Goods (IMFL)(%) | Sale of Goods (IMFL)(₹ million) | Sale of Goods (IMFL)(%) | |
Top 2 | 43,261.03 | 48.93% | 30,401.18 | 38.00% | 23,939.22 | 38.01% | 19,943.59 | 37.34% |
Machinery/Plants/Factory of Allied Blenders and Distillers
As of December 31, 2021, we relied on 30 bottling facilities, including bottling facilities owned and operated by us and contract bottling facilities both on exclusive and non-exclusive basis. Our distillery is located in Rangapur, Telangana and is spread over an area of 74.95 acres and a built-up area of over 25,000 square meters. We possess a pan-India footprint of bottlers with an optimal mix of owned and third party bottling facilities. In Fiscal 2021, 58.82% of our production was from our own bottling facilities and the remaining from contract or leased units. The following map depicts the presence of our facilities across India. All facilities, including third party bottling facilities that manufacture our products, utilise standardized production and management systems on raw ingredient processing, blending, bottling and quality control. Quality managers ensure quality standard for our products, enabling us to manufacture products with consistent taste and quality
Capacity Utilisation of Allied Blenders and Distillers
Facility | Nine months ended December 31, 2021 | ||
Licensed Capacity(cases) | Actual Production(cases) | Capacity Utilisation (%) | |
Owned Bottling Facilities | 19,860,324 | 12,854,384 | 64.72% |
Third party facilities with exclusive bottling agreements | 6,577,500 | 4,031,229 | 61.29% |
Peer company comparison
Name of the Companies | Total Income (₹ million) | Face Value per equity share (₹) | Closing Price as on June 8,2022 | P/E as on June 8,2022 | EPS(Basic) (₹) | EPS(Dilute d) (₹) | Return on Net Wort h (%) | NAV per Equity Share (₹) |
Fiscal 2022 | ||||||||
Allied Blenders and Distillers Limited (Company)* | 54,525.73 | 2 | 287 | 2050 | 0.14 | 0.14 | 17.88 | 16.64 |
Listed Peers | ||||||||
United Spirits Limited | 3,10,973.00 | 2 | 771.55 | 66.06 | 11.68 | 11.68 | 16.63 | 67.09 |
Radico Khaitan Limited | 1,24,779.30 | 2 | 813.00 | 41.27 | 19.70 | 19.70 | 12.44 | 149.46 |
Globus Spirits Limited | 23,504.62 | 10 | 968.35 | 14.90 | 65.01 | 65.01 | 24.25 | 268.14 |
Subsidiary companies of Allied Blenders and Distillers
- Chitwan Blenders & Bottlers Private Limited (99.80% holding)
- Deccan Star Distilleries India Private Limited (99.99% holding)
- NV Distilleries & Breweries (AP) Private Limited (50.00% holding)
- Sarthak Blenders & Bottlers Private Limited (99.60% holding)
- ABD Dwellings Private Limited, and (99.90% holding)
- Madanlal Estates Private Limited (99.90% holding)
Group companies of Allied Blenders and Distillers
- Surji Agro Foods Private Limited
- Tracstar Investments Private Limited
- Surji Consultants (India) Private Limited
- Marketing Incorporated Private Limited
- Spiritus Private Limited
- Starvoice Properties Private Limited
- Power Brands Enterprises India Private Limited
- Pitambari Properties Private Limited
- Lalita Properties Private Limited
- Bhuneshwari Properties Private Limited
- Ashoka Liquors Private Limited
- Rayonyarns Import Company Private Limited
- Tracstar Distilleries Private Limited
- Woodpecker Investments Private Limited
- NBB Consulting Ltd.
Business risk factors of Allied Blenders and Distillers
- Company depend on the sales of our whisky products, and any reduction in sales of these products could have a material adverse effect on our business, financial condition, results of operations and prospects.
- Company is depend on sales of our products in certain key States in India, and any reduction in sales of our products in such key States could have a material adverse effect on our business, financial condition, results of operations and prospects.
- Business is dependent on the sale of products to key customers and the loss of one or more such customers or a reduction for products could adversely affect business, result of operations, financial condition and cash flows
- An increase in taxes or a change in the tax calculation method may affect the demand for products and could adversely affect our business, financial condition, results of operations and prospects
- Termination of agreements in relation to the bottling facilities may adversely affect business, results of operations and financial condition.
- Increasing competition in the IMFL industry may create certain pressures that may adversely affect our business, prospects, results of operations, cash flows and financial condition.
- The IMFL industry is highly competitive in India, with our main competitors being United Spirits Limited, Pernod Ricard India Private Limited and Radico Khaitan Limited. We compete mainly on product offerings in the whisky, brandy and rum categories, brand image, price, customer service, distribution network and quality.
- Certain of company Subsidiaries have incurred losses in the past, which may have an adverse effect on our reputation and business.
Subsidiary | Fiscal 2019 | Fiscal 2020 | Fiscal 2021 | Nine months ended December 31, 2021 |
(₹ million) | ||||
ABD Dwelling Private Limited | – | – | – | (9.00) |
Madanlal Estates Private Limited | – | – | – | (2.92) |
NV Distilleries and Breweries (AP) Private Limited | (10.33) | (10.52) | (10.72) | (8.19) |
Deccan Star Distillers Private Limited | (0.02) | (0.03) | (0.02) | (0.02) |
Sarthak Blenders and Bottlers Private Limited | (9.58) | (16.36) | (17.09) | (8.02) |
Chitwan Blenders and Bottlers Private Limited | (5.19) | (0.60) | (0.29) | (0.45) |
TOTAL | (25.12) | (27.51) | (28.12) | (28.60) |
COMPETITIVE LANDSCAPE
Indian alco beverage is a concentrated market with strong players across segments
India alco-beverage market is dominated by strong players across different segment including IMFL, beer and Wine segments. Indian western spirits market including IMFL and imported spirits market has top three players including United Spirits, Pernod Ricard India and Allied Blenders and Distillers controlling more than 49% of the market by volume in Fiscal 2021.
Financials of Allied Blenders and Distillers
Key Financial Ratios
Ratios | Period From 01 April 2021 to31 December 2021 | Year ended 31 March 2021 | Year ended 31 March 2020 | Year ended 31 March 2019 |
Current Ratio | 0.91 | 0.84 | 0.87 | 0.85 |
Debt-Equity Ratio | 2.28 | 2.50 | 2.72 | 4.58 |
Debt Service Coverage Ratio | 0.28 | 0.27 | 0.17 | 0.18 |
Return on Equity Ratio/ Return on investment | 1.12% | 0.66% | 3.81% | 5.37% |
Inventory Turnover Ratio | 6.29 | 6.62 | 7.64 | 6.93 |
Trade Receivables turnover ratio | 7.74 | 7.08 | 7.83 | 8.63 |
Trade Payables turnover ratio | 4.52 | 3.51 | 4.40 | 5.24 |
Net Capital turnover ratio | 17.88 | 16.71 | 21.39 | 30.62 |
Net profit ratio | 0.17% | 0.11% | 0.43% | 0.50% |
Return on Capital Employed | 12.14% | 12.15% | 13.41% | 15.34% |
Balance Sheet
(₹ in million)
Particulars | 31 December 2021 | 31 March 2021 | 31 March 2020 | 31 March 2019 |
ASSETS | ||||
Total non-current assets | 8,017.72 | 8,878.25 | 8,780.56 | 8,941.65 |
Total current assets | 16,584.22 | 14,107.43 | 15,223.09 | 17,374.27 |
TOTAL ASSETS | 24,601.94 | 22,985.68 | 24,003.65 | 26,315.92 |
EQUITY AND LIABILITIES | ||||
Total equity | 4,061.00 | 3,817.82 | 3,796.19 | 2,918.17 |
Liabilities | ||||
Total non-current liabilities | 2,378.58 | 2,311.08 | 2,722.78 | 2,944.25 |
Total current liabilities | 18,162.36 | 16,856.78 | 17,484.68 | 20,453.49 |
TOTAL LIABILITIES | 20,540.94 | 19,167.86 | 20,207.46 | 23,397.74 |
TOTAL EQUITY AND LIABILITIES | 24,601.94 | 22,985.68 | 24,003.65 | 26,315.92 |
Profit & Loss
(In ₹ million, except per share data)
Particulars | As at and for the nine month period ended December 31,2021 | Fiscal 2021 | Fiscal 2020 | Fiscal 2019 |
Equity share capital | 471.13 | 471.13 | 471.13 | 471.13 |
Net Worth | 4,061.00 | 3,817.82 | 3,796.19 | 2,918.17 |
Total Income | 54,525.73 | 63,978.12 | 81,356.12 | 89,468.57 |
Profit for the period/year | 33.02 | 25.08 | 127.93 | 152.01 |
Profit for the period/year attributable to equity shareholders | 33.02 | 25.08 | 127.93 | 152.01 |
Basic, computed on the basis of profit attributable to equity holders (₹) | 0.14* | 0.11 | 0.54 | 0.65 |
Diluted, computed on the basis of profit attributable to equity holders (₹) | 0.14* | 0.10 | 0.53 | 0.65 |
Net asset value per equity share (₹) | 16.64 | 15.75 | 15.66 | 12.39 |
Borrowings (Non-Current and Current) (as per balance sheet) | 9268.90 | 9,547.39 | 10,322.31 | 13,351.57 |
Cash Flow
Particulars | Fiscal | Nine months ended December 31, 2021 | ||
2019 | 2020 | 2021 | ||
(₹ million) | ||||
Net cash generated from operating activities | 1,911.08 | 5,945.31 | 2,466.18 | 954.10 |
Net cash used in investing activities | (1,606.75) | (449.33) | (593.67) | (17.04) |
Net cash used in financing activities | (239.31) | (4,962.58) | (2,160.44) | (1,412.05) |
Cash and cash equivalents at the end of the period/ year | 189.42 | 722.82 | 434.89 | 170.47 |
Capital structure
(₹ in million)
Particulars | Pre-Offer (as at December 31, 2021) |
Debt | |
Current borrowings | 6,348.23 |
Non-current borrowings (including current maturities) | 2,920.67 |
Total borrowings | 9,268.90 |
Equity | |
Equity share capital | 471.13 |
Other equity | 3,589.87 |
Total Equity | 4,061.00 |
Total | 13,329.90 |
Total non-current borrowings /Total equity | 0.72 |
Total borrowings/Total equity | 2.28 |
SWOT
- Strengths:
- Market Position: Allied Blenders & Distillers (ABD) is a prominent player in the alcoholic beverages industry, with a strong market presence.
- Brand Portfolio: ABD owns well-established brands, which contributes to its competitive advantage.
- Distribution Network: The company has an extensive distribution network, allowing it to reach a wide customer base.
- Quality Products: ABD produces high-quality spirits and blends.
- Weaknesses:
- Financial Performance: ABD has experienced declining revenue and profitability, which raises concerns about its operational performance.
- Debt Levels: Although there are signs of debt reduction, the company’s debt levels need close monitoring.
- Inventory Management: While inventory management is stable, any inefficiencies could impact the bottom line.
- Opportunities:
- Growing Market: The alcoholic beverages market continues to grow, providing opportunities for ABD to expand its market share.
- Product Diversification: ABD can explore new product categories or variants to cater to changing consumer preferences.
- Export Potential: Expanding into international markets could boost revenue.
- Threats:
- Regulatory Environment: Stringent regulations in the alcohol industry pose risks to ABD’s operations.
- Competition: Rival companies and new entrants may challenge ABD’s market position.
- Economic Factors: Economic downturns or fluctuations can impact consumer spending on luxury goods.
IPO Details
Allied Blenders & Distillers Limited IPO Details
Detail | Information |
---|---|
Issue Type | Mainline IPO |
Issue Size | ₹1,500 Crore |
Fresh Issue | ₹1,000 Crore |
Offer for Sale (OFS) | ₹500 Crore |
Price Band | ₹267 – ₹281 per share |
Face Value | ₹2 per share |
Minimum Order Quantity | 53 Shares |
Issue Dates | June 25, 2024 – June 27, 2024 |
Listing Date (Expected) | July 1, 2024 |
Listing Exchange | BSE & NSE |
Ipo funds utilisation
(in ₹ million) | |
Particulars | Amount to be funded from Net Proceeds |
Prepayment or scheduled re-payment of a portion of certain outstanding borrowings availed by our Company | 7,089.84 |
General corporate purposes |
Litigation involved
Gray Market Premium
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