Prizor Viztech IPO: A Critical Look

Prizor Viztech IPO: A Critical Look

“Prizor Viztech” Introduction

Prizor Viztech Limited, a company that provides security and surveillance solutions incorporated in 2017

Brief about “Prizor Viztech”

Summary of the business of “Prizor Viztech”

“Prizor Viztech” Company is engaged in the business of providing security and surveillance solutions by offering comprehensive range of CCTV cameras which serves different verticals like retail, government, educational and infrastructure, among others. “Prizor Viztech” Company in the year 2022 expanded its product portfolio by selling different sizes and features of televisions, touch panels and monitors manufactured by third parties under our brand name.“Prizor Viztech” also provide services including video management software which provides surveillance feature to customers in a single monitor and location.

History of “Prizor Viztech”

Prizor Viztech Limited: A Snapshot

  • Incorporation Date: Prizor Viztech Limited was incorporated on February 10, 2017.
  • Business Focus: The company operates in the Information Technology sector and specializes in security and surveillance solutions.
  • Product Range:
    • Initially, Prizor Viztech focused on providing a wide range of CCTV cameras for retail, government, education, and infrastructure.
    • In 2022, they expanded their product line to include televisions, touch panels, and monitors, all sold under their brand name and manufactured by third parties.
  • Video Management Software: Prizor Viztech also offers video management software that provides surveillance features to customers on a single monitor and location.

Promoters & Board of Directors of “Prizor Viztech”

The promoters of “Prizor Viztech” Company are Ms. Mitali Dasharathbharthi Gauswami and Mr. Gauswami Dasharathbharthi Gopalbharthi.

Board of directors of “Prizor Viztech”

NameDesignation
Ms. MitaliDasharathbharthi GauswamiChairman & Managing Director
Mr. Gauswami Dasharathbharthi GopalbharthiWholetime Director
Mr. Brahma Ghosh RavalNon-Executive IndependentDirector
Mr. Dahyalal PrajapatiNon-Executive Independent Director
Ms. Preety Priya GhoshNon-Executive Independent Director

Share Holding pattern of “Prizor Viztech”

Category of PromoterPre-Issue
 % of Pre-Issue Capital
Promoters
Ms. Mitali Dasharathbharthi Gauswami61.92%
Mr. Gauswami Dasharathbharthi Gopalbharthi31.67%
Promoter Group
Mr. Ashokkumar Amritlal ParmarNegligible
Ms. Parmar Jayshreeben AshokbhaiNegligible
Mr. Govindvan Swarupvan VairagiNegligible
Public6.41%

Qualitative Factors of “Prizor Viztech”

  • Wide product portfolio having applications across industry verticals.
  • Well established relationship with clients.
  • High standard of product quality.
  • Leveraging the experience of our Promoter and Directors.
  • Strong Marketing Practices.

Strategy of “Prizor Viztech”

  • Setting up of Display Centre for brand awareness.
  • Strengthen relationships with our existing customers and expand customer base.
  • Continuing innovation and strengthening the R&D capacity.
  • Focus on dealing in quality standard products.

Industry Outlook

INDIAN ELECTRONICS SYSTEM DESIGN & MANUFACTURING INDUSTRY

The Indian electronics system design and manufacturing (ESDM) sector is one of the fastest growing sectors in the economy and is witnessing a strong expansion in the country. The ESDM market in India is well known internationally for its potential for consumption and has experienced constant growth. Indian manufacturers are attracting the attention of multinational corporations due to shifting global landscapes in electronics design and manufacturing capabilities, as well as cost structures. Companies from all over the world are striving to develop local capacities in India not only to serve the domestic market but also to cater to international markets.

The Electronics System Design & Manufacturing (ESDM) industry includes electronic hardware products and components relating to information technology (IT), office automation, telecom, consumer electronics, aviation, aerospace, defence, solar photovoltaic, nano electronics and medical electronics. The industry also includes design-related activities such as product designing, chip designing, Very Large-Scale Integration (VLSI), board designing and embedded systems.
India witnessed a substantial spike in demand for electronic products in the last few years; this is mainly attributed to India’s position as second-largest mobile phone manufacturer worldwide and surge in internet penetration rate. The Government of India attributes high priority to electronics hardware manufacturing, as it is one of the crucial pillars of Make in India, Digital India, and Start-up India programs.

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The Electronics System Design & Manufacturing (ESDM) sector plays a vital role in the government’s goal of generating US$ 1 trillion of economic value from the digital economy by 2025. With various government initiatives aiming to boost domestic manufacturing, India has already started witnessing initial movement with increased production and assembly activities across products such as mobile phones and other consumer electronics.

Market Size

The Indian electronics manufacturing industry is projected to reach US$ 520 billion by 2025. The demand for electronic products is expected to rise to US$ 400 billion by 2025 from US$ 33 billion in FY20. Electronics market has witnessed a growth in demand with market size increasing from US$ 145 billion in FY16 to US$ 215 billion in FY19—the market witnessed a growth of 14% CAGR from 2016-19. Electronics system market is expected to witness 2.3x demand of its current size (FY19) to reach US$ 160 billion by FY25. The top products under the ESDM sector with the highest CAGR include IT/OA at 54%, followed by industrial electronics at 38% and automotive electronics at 10%.
In FY23, the imports of electronics goods stood at US$ 73.46 billion, whereas exports stood at US$ 22.68 billion. During April-October 2023, the imports of electronics goods stood at US$ 51.33 billion and exports stood at US$ 15.48 billion. Electronics design segment, growing at 20.1%, was 22% of the ESDM market size in FY19; it is anticipated to be 27% of the ESDM market size in FY25. India is one of the largest consumer electronics markets in the Asia Pacific Region and is home to considerable talent for electronic chip design and embedded software.

India has committed to reach US$ 300 billion worth of electronics manufacturing and exports of US$ 120 billion by 2025-26. Major Government initiatives such as ‘Digital India’, ‘Make in India’ and supportive policies including a favourable FDI Policy for electronics manufacturing have simplified the process of setting up manufacturing units in India. India is the second fastest digitizing economy amongst the 17 leading economies of the world. The Government of India aims to make Electronics Goods amongst India’s 2-3 top-ranking exports by 2026. Electronics Goods exports are expected to increase from the projected US$ 15 billion in 2021-22 to US$ 120 billion by 2026.

Investments/ Developments

Major Government initiatives such as ‘Digital India’, ‘Make in India’ and supportive policies including a favorable FDI Policy for electronics manufacturing have simplified the process of setting up manufacturing units in India.
Post-COVID, the Government of India aims to increase India’s contribution by around US$ 400 billion worth of electronics goods including exports worth US$ 120 billion, which would account for 9-10% of the overall global value chains, from the current supply potential of 1-2%.

Union Budget 2023-24 has allocated Rs. 16,549 crore (US$ 2 billion) for the Ministry of Electronics and Information Technology, which is nearly 40% higher on year. The budget for FY23 had allocated Rs. 14,300 crore (US$ 1.73 billion) for the IT ministry. The Indian startup ecosystem is experiencing a surge over the years, due to rapid technological advancements, increasing internet penetration, growing digital infrastructure, rising startup culture, government initiatives like Digital India, Make in India, and Startup India, as well as a large pool of skilled workforce.

India has witnessed an exceptional surge in the creation and funding of startups as the country has solidified its position as a major global centre for innovation and businesses. However, securing adequate funding remains a significant task for startups, often leading to survival challenges.

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In 2023, the funding scenario for tech startups turned bleak amid the global uncertainty, witnessing a 67% YoY plunge in total funding to US$ 6.0 billion. This decline came after the peak funding levels observed in 2021 (US$ 24.1 billion) and 2022 (US$ 18.2 billion), where investors displayed confidence in Indian tech startups. In 2023, the number of deals declined to 824. However, the decline appears to be cyclical than a long-term trend. STPI Signs MoUs to strengthen tech startup ecosystem: AIC STPINEXT Initiatives (STPINEXT), a special purpose vehicle of Software Technology Parks of India (STPI), an organisation under the Ministry of Electronics and Information Technology (MeitY) has signed two memorandums of understanding (MoUs), one with HDFC Bank, and another with Excelpoint Systems India Pvt. Ltd., a niche technology player for fostering entrepreneurship and nurturing tech startups in the country. These partners would play a critical role in supporting and handholding the startups in the growth journey through technical guidance & assistance, mentoring, pitching to investors, funding support, and market connect & access etc.

Some of the investments/ developments in the Electronics System Design & Manufacturing (ESDM) sector in the recent past are as follows:

  • In March 2024, the Cabinet approved a massive US$ 15.2 billion (Rs. 1.26 trillion) investment in three semiconductor plants, signifying India’s technological progress.
  • India and Taiwan plans a US$ 7.5 billion chip plant deal, potentially boosting India’s semiconductor manufacturing with anticipated tariff reductions on components.
  • Production-linked scheme (PLI) for large-scale electronics manufacturing (including mobiles) has seen investments worth Rs. 6,887 crore (US$ 833 million) (till June 2023), already surpassing the target for FY24 which was Rs. 5,488 crore (US$ 664.4 million).
  • In July 2023, electronics maker Elista announced that it would invest Rs. 100 crore (US$ 12.1 million) in Andhra Pradesh to set up a manufacturing unit for Smart LED TVs, smartwatches, audio speakers, and large appliances.
  • US CHIP design major Advanced Micro Devices (AMD) will invest up to US$ 400 million in India over the next five years and will set up its biggest design facility in the country.
  • The Index of Industrial Production of manufacturing of computer, electronic, and optical products (weight: 1.57%) was valued at 137, during FY23.
  • India’s electronics sector is set to harness US$ 7 billion untapped revenue by 2035 via circular business model and policy pathways, industry stakeholders said. Current commitments and targets set the projected market size for these circular models at US$ 13 billion in 2035.
  • India has overtaken China as the second-largest manufacturer of mobile devices in the world, according to a report released by the international research firm Counterpoint in August. The ‘Make in India’ initiative’s mobile phone shipments from India exceeded 2 billion cumulative units and an annual growth rate of 23% was recorded.
  • According to a report ‘India Monthly Wearable Device Tracker’ by International Data Corporation (IDC), “hundreds” of” smartwatch model launches in the first half of the calendar year 2023 contributed to India’s wearable market’s growth of 53.3% year-over-year (YoY). The companies shipped 57.8 million units of wearables like smartwatches, earwear, and eyeglasses to the market in the first half of CY23.
  • The Ministry of Electronics and IT (MeitY) announced the exchange of signing of a Memorandum of Understanding (MoU) between the Centre for Nano Science and Engineering (CeNSE) at the Indian Institute of Science (IISc), Bengaluru and Lam Research India at the SemiconIndia in Gandhinagar.
  • In November 2023, Mr. Ashwini Vaishnaw, Union Minister of Communications & IT said that 99% of mobiles used in India are made in India.
  • Industrial robot accessories company Robot System Products (RSP) has announced plans to set up a subsidiary in India. The Indian entity Scandinavian Robot Systems India Private Limited has been registered in Chennai and will supply a range of industrial robot accessories to Indian customers.
  • India Semiconductor Mission organized a three-day SemiconIndia 2023 Conference in July 2023 with the theme ‘Catalysing India’s Semiconductor Ecosystem’ in Gandhinagar, Gujarat. SemiconIndia 2023 witnessed the participation of industry leaders from major global companies such as Micron Technology, Applied Materials, Foxconn, Cadence and AMD, and the industry association, SEMI.
  • India and Japan on July 20, 2023, signed an agreement for semiconductor design, manufacturing, equipment research, and talent development and to bring resilience to the semiconductor supply chain.
  • The cumulative FDI equity inflow in the Electronics industry is US$ 4.42 billion during the period April 2000- September 2023.
  • In FY23, the exports of electronic goods were recorded at US$ 23.57 billion as compared to US$ 15.66 billion during FY22, registering a growth of 50.52%.
  • Exports of electronic goods stood at US$ 2.0 billion in September 2022.
  • During April 2022-February 2023, the imports of electronics goods stood at US$ 70.07 billion, whereas exports stood at US$ 20.69 billion.
  • A nine-member task force was constituted by the Ministry of Electronics and Information Technology (MeitY) in March 2023 with the primary goal of making India a ‘product developer and manufacturing nation’, as per a report. The members of the task force are some of the veterans from the Indian electronic industry, including HCL Founder Mr. Ajay Chowdhary, Lava International Chairman Mr. Hari Om Rai, and Boat Lifestyle Co-Founder Mr. Aman Gupta, among others.
  • In March 2023, the Government approved the setting up of the Electronics Manufacturing Cluster (EMC) at Hubli- Dharwad in Karnataka, worth US$ 22 million (Rs. 180 crore) and is expected to create about 18,000 jobs.
  • As global companies are leveraging the well-developed manufacturing system in the State, Tamil Nadu has emerged as one of the major electronics hardware manufacturing and exporting States in the country. The state is well positioned to achieve a US$ 100 billion ESDM industry in the next five years.
  • The India Cellular and Electronics Association in February 2023 signed a memorandum of understanding with the Uttar Pradesh government to facilitate investments as the electronics manufacturing and skill hub to cater to domestic demand and exports. The government has set a target to achieve US$ 300 billion of electronics manufacturing by 2025- 26, out of which US$ 75-100 billion of electronics manufacturing is expected from UP.
  • Mitsubishi Electric India would invest Rs. 1,891 crore (US$ 230.9 million) to build an air conditioner and compressor factory in Tamil Nadu. This facility will generate over 2,000 jobs, 60% of which will be held by women.
  • Vedanta Group signed memorandums of understanding (MoUs) with 20 Korean companies from the display glass industry for the development of an electronics manufacturing hub in India. The MoUs were signed at the ‘Korea Biz- Trade Show 2023’ event organised by KOTRA, in collaboration with Korea’s Ministry of Trade, Industry, and Energy.
  • In November 2022, Voltas entered into a technology license agreement with Denmark’s Vestfrost Solutions to develop, manufacture, sell and service medical refrigeration and vaccine storage equipment including ice-lined refrigerators, vaccine freezers and ultra-low temperature freezers to the Indian market.
  • Voltas announced plans of Rs. 400 crore (US$ 50.10 million) capex under the PLI scheme to manufacture components for white goods in May 2022.
  • In March 2022, Reliance announced that it would invest US$ 220 million in a joint venture with Sanmina Corp, a US- listed company for making electronic products in Asian countries.
  • According to sources, Apple Inc. 2021 manufactures 70% of mobile phones sold in India, a sharp increase from 30% recorded two years ago. This is a significant push towards the “Make in India” initiative, following the government’s Production-linked Incentive (PLI) plan, which began in FY21.
  • In September 2021, tech giant Lenovo announced plans to ramp up manufacturing capabilities in India across various product categories, such as PCs, notebooks and smartphones, due to rising consumer demand. However, details of the investment were not disclosed.
  • In September 2021, PG Electroplast, a contract manufacturer of electronic goods, announced that it had applied for a PLI scheme and pledged to invest Rs. 300 crore (US$ 40.47 million) towards the production of air conditioner components.
  • Intel has invested over US$ 7 billion in design and R&D facilities in the country to date.
  • As of March 03, 2021, 19 companies have filed for the production-linked incentive (PLI) scheme for IT Hardware. The scheme was open for applications until April 30, 2021; its incentives will be available from April 01, 2021. Over the next four years, the scheme is expected to lead to total production of ~Rs. 160,000 crore (US$ 21.88 billion). Of the total production, IT hardware companies have proposed production of >Rs. 135,000 crore (US$ 18.46 billion); and domestic companies have proposed production of >Rs. 25,000 crore (US$ 3.42 billion).
  • The government has set a target to get ~Rs. 18,000 crore (US$ 2.4 billion) investments in the electronics manufacturing segment by 2021-22.
  • On February 16, 2021, Amazon announced that it will commence manufacturing electronics products from India with Cloud Network Technology, a subsidiary of Foxconn in Chennai, later in the year. The device manufacturing programme will be able to produce ‘Fire TV Stick’ devices in large quantities every year, catering to the demands of customers in India.

Government Initiatives

  • The Government of India has adopted a few initiatives for the ESDM sector in the recent past, some of these are as follows:
  • The inaugural Future Skills Summit was organized by the Ministry of Electronics and Information Technology (MeitY) in collaboration with the National Institute of Electronics and IT (NIELIT) in Guwahati on February 15, 2024.
  • Union Budget 2023-24 has allocated Rs. 16,549 crore (US$ 2 billion) for the Ministry of Electronics and Information Technology, which is nearly 40% higher on year. The budget for FY23 had allocated Rs. 14,300 crore (US$ 1.73 billion) for the IT ministry.
  • The Government attaches high priority to electronics hardware manufacturing, and it is one of the important pillars of both the “Make in India” and “Digital India” programmes of the Government of India.
  • The National Policy on Electronics (NPE) 2019 envisions to position India as a global hub for ESDM by encouraging and driving capabilities in the Country for developing core components, including chipsets and by creating an enabling environment for the industry to compete globally.
  • By 2030, ADIF, a think tank for IT start-ups, aims to put India among the top three start-up ecosystems in the world, with an emphasis on expanding the knowledge base, encouraging collaboration and outlining the best policies.
  • As per the Union Budget 2022-23, the Ministry of Electronics and Information Technology (MeitY) has been allocated Rs. 14,300 crore (US$ 1.85 billion). In the allocated budget, revenue expenditure allocation is Rs. 13,911.99 crore (US$ 1.8 billion) and capital expenditure allocation is Rs. 388.01 crore (US$ 50.4 million).
  • Ministry of Electronics & Information Technology (MeitY) has announced a “Scheme for Promotion of Semiconductor Eco-System” in India with a massive outlay of Rs. 76,000 crore (US$ 9.48 billion) in 2022.
  • Under the production-linked incentive (PLI) scheme for IT Hardware Products, the Ministry of Electronics and Information Technology has approved 14 qualified applicants. To manufacture these products in India, the government will offer incentives of US$ 983.76 million over the next four years. In this duration, production worth US$ 21.62 billion and exports of US$ 8.06 billion are expected.
  • In September 2022, MeitY Startup Hub (MSH), an initiative of the Ministry of Electronics & Information Technology (MeitY), and Meta announced the launch of an accelerator programme to support and accelerate XR technology startups across India.
  • Ministry of Electronics & Information Technology (MeitY) has announced a “Scheme for Promotion of Semiconductor Eco-System” in India with a massive outlay of Rs. 76,000 crore (US$ 9.48 billion) in 2022.
  • As per the Union Budget 2022-23, the Ministry of Electronics and Information Technology (MeitY) has been allocated Rs. 14,300 crore (US$ 1.85 billion).
  • In the allocated budget, revenue expenditure allocation is Rs. 13,911.99 crore (US$ 1.8 billion) and capital expenditure allocation is Rs. 388.01 crore (US$ 50.4 million).
  • About 80% of the Production-Linked Incentive scheme (PLI) to encourage manufacturing in the country, which covers 14 industries and has a total investment of Rs. 3 lakh crore (US$ 38.99 billion) is concentrated in only three sectors: electronics, automobiles, and solar panel production.
  • The PLI scheme for large-scale electronics manufacturing launched by the Ministry of Electronics and Information Technology (MeitY) in April 2020 has been extended from the existing five years band (FY21-FY25) to six years (FY21-FY26).
  • In September 2021, India started discussions with Taiwan to alleviate the global semiconductor chip shortage. According to an exclusive Bloomberg report, this may bring chip production to South Asia by end-2021, coupled with tariff reductions on components used to make semiconductors.
  • Officials from New Delhi and Taipei recently negotiated a proposal to set up a semiconductor facility worth US$ 7.5 billion in India; the facility will supply everything from 5G devices to electric cars.
  • In September 2021, the Indian Institute of Technology Indore and the Confederation of Indian MSME in Electronics System Design and Manufacturing (ESDM) and Information Technology (CIMEI), signed a Memorandum of Understanding (MoU) to collaborate and share knowledge and best practices as well as offer technological support for the growth of Indian start-ups and SMEs.
  • In May 2021, the cabinet, chaired by Prime Minister Mr. Narendra Modi, approved a proposal by the Department of Heavy Industries and Public Enterprises to implement the production-linked incentive (PLI) scheme ‘National Programme on Advanced Chemistry Cell (ACC) Battery Storage’ to achieve manufacturing capacity of 50 GWh (Giga Watt Hour) of ACC and 5 GWh of ‘Niche’ ACC, with an outlay of Rs. 18,100 crore (US$ 2.47 billion).
  • The key government initiatives such as ‘Make in India’ and ‘Digital India’ improved the country’s EoDB. In 2021-22, the total budget allocation towards the ‘Digital India’ programme is Rs. 6,806.33 crore (US$ 936.19 million).
  • To accelerate quantum computing-led research & development and enable new scientific discoveries, the Ministry of Electronics and Information Technology (MeitY), in collaboration with Amazon Web Services (AWS), will establish a quantum computing applications lab in the country.
  • On November 11, 2020, the Union Cabinet approved the production-linked incentive (PLI) scheme in 10 key sectors (including electronics and white goods) to boost India’s manufacturing capabilities, and exports and promote the ‘Atmanirbhar Bharat’ initiative.
  • A fund of Rs. 3.2 crore (US$ 433.46 thousand) for three years has been approved by the Department of Electronics, IT, BT, Science & Technology.
  • Under the PLI scheme for IT Hardware, the approved enterprises are estimated to manufacture equipment worth >US $ 21.62 billion over the next four years. Of the total production, foreign companies have suggested production worth US$ 11.38 billion, whereas domestic enterprises have planned a production of US$ 10.20 billion.

Road Ahead

Local electronics design and production are being positively influenced by ongoing domestic consumption, changing dynamics in the global supply chain, and a plethora of policy initiatives to assist indigenous manufacturing in the current period is most advantageous. The smooth implementation of new initiatives and the reversal of restrictive laws will go a long way toward boosting international business confidence in India’s business environment and attracting manufacturing investments. In India, Sony, Samsung, LG Electronics, Panasonic, and other companies are the market leaders in the ESDM sector. Government efforts are concentrated on bridging the digital gap. Projects like “Digital India,” “Smart Cities,” “ePanchayats,” “National Optical Fiber Network,” etc. enhanced consumer demand for electronic goods around the nation. India’s middle class is rapidly expanding, which has improved the affordability of electronics products. The demand for electronic goods has increased as consumers’ preferences for products and devices with smart technology (like smart LED TVs) and inventive designs have changed and disposable incomes have increased. The personal disposable income in India increased at a CAGR of 15.6% between FY07 and FY11, which is directly correlated with consumers’ desire to spend money on electronics. Fueled by strong policy support, huge investments by public and private stakeholders and a spike in demand for electronic products, the ESDM sector in India has bright prospects ahead of it and is predicted to reach US$ 220 billion by 2025, expanding at 16.1% CAGR between 2019-2025.

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Business Data of “Prizor Viztech”

Verticals of “Prizor Viztech”

  • CCTV
  • Television
  • Touch panels
  • Monitors
Prizor Viztech ipo analysis
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Product wise break-up of “Prizor Viztech”

(₹ in lakhs)

Product / VerticalFY 2023-24FY 2022-23*FY 2021-22
Revenue from Operation s%Revenue from Operations%Revenue from Operations%
CCTV2,286.2364.12%938.0468.13%730.6484.16%
Television, Touch panels & Monitors1,002.1528.11%244.8317.78%0.00%
Accessories & Others63.971.79%188.7713.71%137.0015.78%
Technical Services, Installation & Repairs213.065.98%5.200.38%0.550.06%
Total3,565.41100.00%1,376.84100.00%868.19100.00%

(₹ in lakhs)

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ParticularsFY 2023-24FY 2022-23FY 2021-22
Revenue from Operations%Revenue from Operations%Revenue from Operations%
Assembling2,286.2364.12%938.0468.13%730.6484.16%
Trading1,066.1229.90%433.6031.49%137.0015.78%
Consulting and other technical services213.065.98%5.200.38%0.550.06%
Total3,565.41100.00%1,376.84100.00%868.19100.00%
“Prizor Viztech”

(₹ in lakhs)

Industry SegmentFY 2023-24FY 2022-23FY 2021-22
Revenue from Operations%Revenue from Operations%Revenue from Operations%
B2B3329.6793.39%1354.2298.36%860.2399.08%
B2C226.296.35%6.330.46%2.860.33%
B2G^9.450.27%16.291.18%5.100.59%
Total3,565.41100.00%1,376.84100.00%868.19100.00%
^Business to Government

Revenue contribution from Geography presence

(₹ in lakhs)

Country wiseFY 2023-24FY 2022-23FY 2021-22
Revenue from Operations%Revenue from Operations%Revenue from Operations%
Export (UAE)(100.98)^(2.83%)351.1825.51%0.00%
Domestic (India)3,666.39102.83%1,025.6574.49%868.19100.00%
Total3,565.41100.00%1,376.84100.00%868.19100.00%
“Prizor Viztech”

Domestic state wise

(₹ in lakhs)

Top 10 State-wiseFY 2023-24FY 2022-23FY 2021-22
Revenue from Operations%Revenue from Operations%Revenue from Operations%
Gujarat3,416.4193.18%888.0086.58%645.3774.34%
West Bengal81.182.21%11.191.09%13.291.53%
Maharashtra75.352.06%75.747.38%124.8614.38%
Madhya Pradesh56.431.54%3.530.34%3.250.37%
Telangana13.150.36%6.330.62%2.950.34%
Andhra Pradesh1.980.05%1.350.13%37.814.35%
Tamil Nadu6.940.19%9.340.91%9.811.13%
Uttar Pradesh2.100.06%9.530.93%4.760.55%
Sikkim4.970.14%0.00%0.00%
Total3,658.4999.78%1,005.0197.99%842.1096.99%

Customer dependency

(₹ in lakhs)

ParticularsFY 2023-24FY 2022-23FY 2021-22
Revenue from Operations%Revenue from Operations%Revenue from Operations%
Top 5 Customers2762.3177.48%1151.1183.61%671.2877.32%
Top 10 Customers3274.6691.85%1259.9291.51%780.6689.92%

Supplier dependency

(₹ in lakhs)

ParticularsFY 2023-24FY 2022-23FY 2021-22
Purchases%Purchases%Purchases%
Top 5 Suppliers3106.7284.41%794.4682.09%820.4986.75%
Top 10 Suppliers3456.7893.92%880.3890.97%891.3394.24%

Raw material procurement

(₹ in lakhs)

ParticularsFY 2023-24FY 2022-23FY 2021-22
Purchases%Purchases%Purchases%
India      
Andhra Pradesh0.030.00%0.990.10%
Delhi127.253.46%194.4120.09%134.4114.21%
Gujarat3256.2288.47%608.3562.86%779.8082.44%
Haryana0.300.01%8.930.92%13.761.45%
Madhya Pradesh3.900.11%
Maharashtra28.090.76%2.750.28%0.030.00%
Uttar Pradesh193.035.24%81.948.47%9.741.03%
Total3608.6198.05%896.4192.62%938.7299.25%
       
China71.781.95%71.407.38%7.120.75%

Competition

We operate in a competitive industry, with participants in the organized and the unorganized sector. Many segments within the electronics sector have low barriers to entry or exit, leading to a market with a very high degree of fragmentation. We believe that the principal competitive factors include service quality, reliability, price and the ability to understand evolving industry trends as well as the ability to anticipate, understand and address customer requirements, established relationship with suppliers and customers, etc. However, with our commitment to quality and service along with timely execution of orders enables us to compete effectively with our competitors.

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Peer companies comparison

Name of CompanyCMP (₹)Face Value (₹)Basic EPS (₹)PE Ratio (times)RoNW (%)NAVper Share (₹)
Prizor Viztech LimitedYet to be announce107.5383.67%9.00*
Peer Group      
Vintron Informatics Limited29.581(0.14)(211.29)8.51%(1.61)
D-Link India Limited412.55223.7517.3722.29%106.58
Dixon Technologies (India) Limited9,264.70235.53260.7618.10%195.84

As on March 31, 2023:

(₹ in Lakhs)

Key Performance IndicatorsPrizor Viztech LimitedVintron Informatics LimitedD-Link India LimitedDixon Technologies (India) Limited
Revenue from Operations1,376.841,851.29117,128.99699,740.00
EBITDA53.05(180.84)11,257.5236,061.00
EBITDA Margin3.85%-9.77%9.61%5.15%
PAT21.06(107.56)8,433.3921,115.00
PAT Margin1.53%-5.81%7.20%3.02%
Return on Equity21.44%0.0924.77%20.22%
Debt to Equity4.90(0.84)0.030.21
Current Ratio1.870.482.311.18

Group companies

  • PRIZOR SNACKS PRIVATE LIMITED

Business risk factors

  • “Prizor Viztech” highly dependent on certain key customers for a substantial portion of “Prizor Viztech” revenues. Loss of relationship with any of these customers may have a material adverse effect on profitability and results of operations.
    • Top five customers accounted for 77.48%, 83.61%, and 77.32%, of “Prizor Viztech” total revenue for the financial year ending March 31, 2024, 2023 and 2022,
  • “Prizor Viztech” generate a substantial portion of revenue from the region of Gujarat. Any adverse developments affecting operations in Gujarat region could have an adverse impact on revenue and results of operations.
    • Revenue are majorly dependent on the one State i.e., Gujarat. “Prizor Viztech” generate almost 93.18%, 86.58%, and 74.34%, respectively of the total revenue from operation generated for the financial year ended March 31, 2024, 2023 and 2022, respectively.
  • Revenue from sale of CCTV contribute significantly to revenue from operation. Any loss of business from such products may adversely affect our revenues and profitability.
    • Revenue from sale of CCTV contributes for 64.12%, 68.13%, and 84.16% of total revenue from operations for the financial year ended March 31, 2024, 2023 and 2022.
  • Majority of “Prizor Viztech” Revenue from operation is derived from assembling activities. Any disruption in the continuous operations of our assembling facilities would have a material adverse effect on our business, results of operations and financial.
  • Company had negative cash flows in the past years, details of which are given below. Sustained negative cash flow could impact growth and business.
  • “Prizor Viztech” depend on a certain supplier for our raw materials and other components required for our operations and we do not have long-term agreements with suppliers for our raw materials or products and an increase in the cost of, or a shortfall in the availability or quality of such raw materials or products could have an adverse effect on our business, financial condition and results of operations.
    • Purchases made from top 10 suppliers for the financial year ended March 31, 2024, 2023 and 2022, respectively were ₹ 3456.78 Lakhs, ₹ 880.38 Lakhs and ₹ 891.33 Lakhs, respectively representing 93.92%, 90.97%, and 92.24% respectively of total raw material or products purchases.
  • Company has higher debt-equity ratio which requires significant cash flows to service debts obligations, and this, together with the conditions and restrictions imposed by our financing arrangements, fluctuations in the interest rates may limit our ability to operate freely and grow business
ParticularsAs of March 31, 2024As of March 31, 2023As of March 31, 2022
Total borrowings (₹ in lakhs)964.86532.84313.28
Debt-Equity Ratio (times)1.454.903.57

Financials

Key Performance Indicators

(₹in Lakhs, other wise mentioned)

Key Financial PerformanceFor the Financial Year ended
 March 31, 2024March 31, 2023March 31, 2022
Revenue from Operations3,565.411,376.84868.19
EBITDA822.3653.0518.83
EBITDA Margin (%)23.06%3.85%2.17%
PAT557.4421.063.60
PAT Margin (%)15.63%1.53%0.41%
Return on Equity (%)143.86%21.44%4.19%
Debt to Equity Ratio (times)1.454.903.57
Current Ratio (times)1.751.871.96

Balance Sheet

(₹ in Lakhs)

ParticularsAs at March 31,2024As at March 31,2023As at March 31,2022
EQUITY AND LIABILITIES
Shareholders’ funds666.20108.7687.70
Non-current liabilities507.21306.88185.41
Current liabilities1,288.39447.20265.76
TOTAL2,461.80862.84538.87
ASSETS
Non-current assets209.4528.1217.75
Current assets2,252.35834.72521.11
TOTAL2,461.80862.84538.87

Profit & Loss

Key Financial PerformanceFor the Financial Year ended
 March 31, 2024March 31, 2023March 31, 2022
Revenue from Operations3,565.411,376.84868.19
EBITDA822.3653.0518.83
EBITDA Margin (%)23.06%3.85%2.17%
PAT557.4421.063.60
PAT Margin (%)15.63%1.53%0.41%

Cash Flow

(₹ in Lakhs)

ParticularsFor the Financial Year ended on
March 31, 2024March 31, 2023March 31, 2022
Net Cash Generated/(Used) from Operating Activities(192.05)(176.19)(104.04)
Net Cash Generated/(Used) from Investing Activities(185.80)(18.74)(2.86)
Net Cash Generated/(Used) from Financing Activities371.64190.61117.89

Capital structure

(₹ in Lakhs)

ParticularsPre-Issue
Borrowings 
Short-Term Borrowings466.80
Long-Term Borrowings498.06
Total Borrowings964.86
  
Shareholder’s Fund (Equity) 
Share Capital80.00
Reserve & Surplus586.20
Total Shareholder’s Fund666.20
  
Long-Term Borrowings/ Equity0.75
Total Borrowings/ Equity1.45

SWOT

  • Strengths:
    • Product Range: Prizor Viztech offers a diverse range of security and surveillance solutions, including CCTV cameras, televisions, touch panels, and monitors.
    • Market Presence: They have a significant presence across 17 states and 2 union territories in India, indicating a strong distribution network.
    • Video Management Software: Their video management software provides added value to customers by enhancing surveillance capabilities.
  • Weaknesses:
    • Relatively New: Prizor Viztech was incorporated in 2017, which makes them a relatively new player in the industry.
    • Limited Brand Recognition: Despite their product range, their brand recognition may be lower compared to established competitors.
  • Opportunities:
    • Growing Security Market: The demand for security solutions is increasing due to rising safety concerns. Prizor Viztech can capitalize on this trend.
    • Expansion: They can explore international markets beyond India to expand their customer base.
    • Technological Advancements: Investing in R&D to develop cutting-edge surveillance technology can give them a competitive edge.
  • Threats:
    • Competition: Established players and new entrants pose a threat. Prizor Viztech needs to differentiate themselves effectively.
    • Economic Factors: Economic downturns or fluctuations can impact demand for security products.
    • Regulatory Changes: Compliance with changing regulations in the security industry is crucial.

IPO Details

Prizor Viztech IPO Details

DetailInformation
Issue DateJuly 12, 2024
Issue Close DateJuly 16, 2024
Price Band₹82 – ₹87
Issue Size25 Cr
Market Lot16
Listing onNSE SME

Object of the issue

(₹ in Lakhs)

ParticularsAmount
Funding of capital expenditure requirements of our Company towards setting up of Display Centre in Ahmedabad, Gujarat;419.12
Funding Working Capital Requirements of our Company1400.00
General corporate purposes

Litigation involved

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